BASKETBALL Victoria has signed And1 as our Official Apparel and Footwear Partner for the next three years.
And1 will produce Basketball Victoria’s program and event apparel, both on and off the court. Players, coaches and staff members throughout Basketball Victoria’s wide range of participation and development programs will have access to the new And1 range in early 2019.
Basketball Victoria CEO Nick Honey said the organisation was pleased to welcome And1 to the team and looked forward to building the partnership.
“We are thoroughly impressed with And1 and are keen to see players and staff – from our grassroots programs all the way through to High Performance teams – wearing the new And1 apparel,” Honey said. “They are set to deliver exceptional apparel to Basketball Victoria and help us stand out when it comes to our on and off the court requirements.”
The three-year sponsorship will help re-establish And1 as the only dedicated basketball brand and drive brand visibility back into its grassroots origins.
AND1 Australia Managing Director David Griffin said the organisation’s community-driven goals and mindset drove And1 to form a partnership with Basketball Victoria.
“Our focus has been to bring a community mindset to basketball and we have been very diligent and deliberate about who we partnered with,” Griffin said. “We feel the BV relationship will assist in continuing to forge a unique community connection.
“We’re a proud partner of the Melbourne Boomers WNBL side and have also recently partnered with Melbourne United.
“Both clubs are current partners of BV and we’re delighted to have visibility from the grassroots of the sport right through to the elite.”
With a long and proud history in basketball, And1 has a total focus on the game and the people within it and they welcome associations and teams to give them a call and discuss partnership opportunities moving forward.
“And1 has a top-to-toe product offering which includes footwear and team wear, and whilst having a sports retail presence, the brand offers unique benefits to any basketball club and association,” Griffin said.